KPIs for Accounting Firms: Drive Success With ABLE CRM


Measuring performance is crucial for the success and growth of any accounting firm. By setting goals, tracking progress and evaluating results, firms can identify areas for improvement, make data-driven decisions and ultimately achieve their objectives. Key Performance Indicators (KPIs) are an essential tool in this process, providing quantifiable measures to evaluate success in meeting targets.

ABLE, a leading CRM for accounting, offers tools and features to help your firm track and monitor KPIs. With a user-friendly interface and customizable options, ABLE allows you to effectively measure your firm’s performance and make informed decisions for sustainable growth. In this blog post, we will:

  • Explore the importance of KPIs for accounting firms
  • Discuss common KPIs to evaluate your firm’s success
  • Demonstrate how ABLE can help track and improve these crucial metrics

Understanding KPIs for Accounting Firms

Definition of KPIs

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives. By tracking and analyzing KPIs, firms can identify trends, make informed decisions and course-correct as needed to optimize their performance.

The Importance of KPIs in Measuring Growth and Success

KPIs are essential for measuring the growth and success of accounting firms for several reasons:

  • They provide quantifiable data, allowing firms to assess their performance objectively.
  • They help identify areas of strength and weakness, enabling firms to allocate resources more effectively.
  • They facilitate goal setting and strategic planning for accounting firms by providing a clear framework for evaluating progress.

Common KPIs for Accounting Firms

Specific KPIs may vary depending on a firm’s unique goals and objectives, but several common KPIs are particularly relevant for accounting firms:

  • Revenue growth: This KPI measures the increase in a firm’s revenue over a specific period, indicating the firm’s ability to expand its client base and generate more business.
  • Client retention rate: This KPI calculates the percentage of clients who continue to work with the firm over a given period, reflecting the firm’s ability to maintain strong relationships and deliver consistent value.
  • Average revenue per client: This KPI evaluates the average amount of revenue generated by each client, which can highlight opportunities for cross-selling or upselling services to existing clients.
  • Utilization rate: This KPI measures the percentage of billable hours out of the total available hours for staff members, indicating the efficiency and productivity of the firm’s workforce.
  • Realization rate: This KPI calculates the percentage of billed hours that are collected, providing insights into the firm’s pricing strategies and collection processes.
  • Net promoter score (NPS): This KPI gauges client satisfaction by measuring the likelihood that clients would recommend the firm to others, offering insights into the firm’s overall reputation and client relationships.
  • Employee turnover rate: This KPI tracks the percentage of employees who leave the firm during a specific period, which can reveal issues with employee satisfaction, engagement or company culture.
  • New client acquisition rate: This KPI measures the number of new clients acquired over a given period, indicating the effectiveness of the firm’s marketing and business development efforts.

Monitoring these KPIs helps accounting firms gain a comprehensive understanding of their performance and identify opportunities for improvement and growth.

Using ABLE to Track KPIs

ABLE, an accounting CRM software, offers features to help your firm effectively track and monitor KPIs. In this section, we’ll explore key features of ABLE and how they support KPI tracking efforts.

CRoPs Tiles: Managing and Monitoring Client Relationships

ABLE’s CRoPs (Clients, Referral opportunities and Prospects) Tiles enable you to focus on your most important relationships by visually representing your top 36 contacts. These color-coded tiles provide an at-a-glance view of the health of your relationships, allowing you to proactively manage and nurture them to drive growth.

My Firm Dashboard: Team Performance and Accountability

The My Firm Dashboard offers a centralized view of your entire firm’s performance, allowing you to easily monitor KPIs such as utilization rate, realization rate and employee turnover. This feature encourages accountability and friendly competition among team members, helping to improve overall performance.

Latest Activity Feed: Real-Time Updates on Team Interactions

ABLE’s Latest Activity Feed provides real-time updates on your team’s interactions with clients, prospects and referral sources. This feature allows you to track the frequency and quality of your team’s engagements, offering insights into KPIs like client retention rate and new client acquisition rate.

Deals Pipeline: Tracking Potential Deals and Revenue

The Deals Pipeline feature enables you to track potential deals and revenue, helping you monitor KPIs such as revenue growth and average revenue per client. With a clear view of your firm’s sales pipeline, you can identify opportunities for growth and make informed decisions about where to focus your business development efforts.

User-Specific Reports: Customized Performance Insights

ABLE’s user-specific reports offer customized performance insights tailored to individual team members. These reports can help you track KPIs on a granular level, enabling you to identify areas for improvement and provide targeted coaching and support.

Content Library: Leveraging Thought Leadership

Building a strong personal brand and positioning yourself as an accounting thought leader can significantly impact your firm’s KPIs, particularly in the areas of client retention and new client acquisition. ABLE’s Content Library and Thought Leadership tools provide a wealth of resources to support your marketing and thought leadership efforts.

Conclusion: Harnessing the Power of ABLE for KPI-Driven Growth

KPIs are a critical component of strategic planning for accounting firms, helping to measure performance, identify areas for improvement and guide decision making. ABLE CRM offers a comprehensive suite of features designed to help accounting firms track and improve their KPIs, driving success and growth.

By focusing on KPI-driven growth and leveraging the tools provided by ABLE, your accounting firm can achieve its goals and stay ahead of the competition. Start harnessing the power of KPIs and unlock your firm’s potential today!

Next Steps: Getting Started with ABLE to Track and Improve KPIs

Now that you understand the benefits of tracking KPIs and how ABLE’s accounting CRM can help your accounting firm achieve its growth objectives, it’s time to take the next step. Here are some practical steps you can take to start leveraging ABLE to monitor and improve your firm’s KPIs:

Schedule a Demo

The first step in getting started with ABLE is to schedule a demo. This will provide you with a comprehensive overview of the platform’s features and capabilities, allowing you to see firsthand how ABLE can support your KPI tracking and improvement efforts.

Identify Your Firm’s Key KPIs

Before you can effectively track and manage your firm’s KPIs, you’ll need to identify which metrics are most relevant to your business objectives. Consider the common KPIs for accounting firms discussed in this blog post and determine which ones align best with your firm’s goals and priorities.

Customize ABLE to Fit Your Firm’s Needs

Once you’ve identified the KPIs most relevant to your firm, you can customize ABLE to focus on these metrics. Configure your CRoPs Tiles, My Firm Dashboard and user-specific reports to track and display the KPIs that matter most to your firm.

Train Your Team on ABLE’s Features and Best Practices

To maximize the benefits of using ABLE, it’s essential to train your team on the platform’s features and best practices for tracking and managing KPIs. Offer ongoing training and support to ensure that your team members are comfortable using ABLE and understand how it can help them contribute to the firm’s growth objectives.

Continuously Monitor and Adjust Your KPI Tracking Efforts

As your firm grows and evolves, your KPIs may change as well. Regularly review and update your KPIs to ensure they remain aligned with your firm’s goals and priorities. Use the insights gleaned from ABLE’s powerful tools to make data-driven decisions and adjust your strategies as needed.

By taking these steps, you can harness the power of ABLE to track and improve your accounting firm’s KPIs, setting your business on a path to sustainable growth and long-term success. Contact us today to get started.