Check out these interesting CRM statistics and consider how implementing an accounting CRM could have a positive impact on your firm.
Obviously, we believe that CRMs are great—but that’s sort of our job. Today we want to offer some input from outside sources. We’ve compiled a list of various CRM statistics demonstrating just how much of an impact CRMs are having. Take a look at the list, then consider taking another look at ABLE.
- CRM usage is on the rise. A study by Gartner revealed that in 2018 the global revenue of the CRM market grew by 15.6%. On top of that, according to CRM magazine, of businesses with more than 10 employees, 91% currently use CRM.
- Per Software Advice, nearly three quarters of CRM users credit their systems with helping them gain better insight into customer data.
- According to IBM, businesses that use CRM realize significantly higher conversion rates. With proper implementation, some businesses have seen an increase of up to 300%.
- A 2017 CSO Insights survey revealed that 25.3% of participants agreed that using a CRM had significantly improved the productivity of their sales team.
- Using a CRM does not have to be time consuming. According to a Forbes report, sales representatives who use CRM only spend 17.9% of their time in the system. Additionally, LinkedIn’s 2016 State of Sales report showed that one third of CRM users spend just three to five hours using CRM, weekly.
- By and large, CRM projects are successful. It is difficult to pinpoint the exact rate of CRM implementation failure, but CIO Magazine By combining the results of a number of different studies, they yielded an average failure rate of approximately 30%.
- Per a LinkedIn study conducted by Cloudswave, companies that use CRM find that their customers are more engaged.
- Walker released a report on the future of sales that predicted customer satisfaction would be the most important factor in business in 2020, surpassing both price and quality. (Read: relationships are key.)
- While the investment cost for a CRM is often quite high, a study from Nucleus Research indicated that the average return on investment for a CRM system ranges from $5.60 to $8.17 for every $1 spent on the system.
Grow Your Firm with ABLE, the CRM for CPAs
When it comes to helping you grow your business, no CRM for CPAs does as good of a job as ABLE. Need more convincing? Check out our “How ABLE Measures Up” series, or take a look at this CRM comparison chart.
Is your accounting firm looking for a CRM that will guides its marketing and business development efforts and position you for sustainable, profitable growth? Look no further—ABLE is the best CRM for you. Schedule a demo today to learn more!