9 CRM Statistics: More Reasons to Consider an Accounting CRM

Check out these interesting CRM statistics and consider how implementing an accounting CRM could have a positive impact on your firm.

Obviously, we believe that CRMs are great—but that’s sort of our job. Today we want to offer some input from outside sources. We’ve compiled a list of various CRM statistics demonstrating just how much of an impact CRMs are having. Take a look at the list, then consider taking another look at ABLE.


CRM Statistics

  1. CRM usage is on the rise. A study by Gartner revealed that in 2018 the global revenue of the CRM market grew by 15.6%. On top of that, according to CRM magazine, of businesses with more than 10 employees, 91% currently use CRM.
  2. Per Software Advice, nearly three quarters of CRM users credit their systems with helping them gain better insight into customer data.
  3. According to IBM, businesses that use CRM realize significantly higher conversion rates. With proper implementation, some businesses have seen an increase of up to 300%.
  4. A 2017 CSO Insights survey revealed that 25.3% of participants agreed that using a CRM had significantly improved the productivity of their sales team.
  5. Using a CRM does not have to be time consuming. According to a Forbes report, sales representatives who use CRM only spend 17.9% of their time in the system. Additionally, LinkedIn’s 2016 State of Sales report showed that one third of CRM users spend just three to five hours using CRM, weekly.
  6. By and large, CRM projects are successful. It is difficult to pinpoint the exact rate of CRM implementation failure, but CIO Magazine By combining the results of a number of different studies, they yielded an average failure rate of approximately 30%.
  7. Per a LinkedIn study conducted by Cloudswave, companies that use CRM find that their customers are more engaged.
  8. Walker released a report on the future of sales that predicted customer satisfaction would be the most important factor in business in 2020, surpassing both price and quality. (Read: relationships are key.)
  9. While the investment cost for a CRM is often quite high, a study from Nucleus Research indicated that the average return on investment for a CRM system ranges from $5.60 to $8.17 for every $1 spent on the system.

Grow Your Firm with ABLE, the CRM for CPAs

When it comes to helping you grow your business, no CRM for CPAs does as good of a job as ABLE. Need more convincing? Check out our “How ABLE Measures Up” series, or take a look at this CRM comparison chart.

Is your accounting firm looking for a CRM that will guides its marketing and business development efforts and position you for sustainable, profitable growth? Look no further—ABLE is the best CRM for you. Schedule a demo today to learn more!