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Navigating Tax Law Evolution: A Guide for Accounting Firms

tax law evolution

The United States has been in a perpetual state of tax law evolution ever since the country’s founding. For accounting firms, this dynamic landscape has meant a need for constant adaptation and resilience. In this blog post, we’ll explore some of the major legislative milestones that have shaped federal tax policy over the past few … Read more

Why People, Not Marketing Plans, Grow Firms

cpa marketing plan

Marketing plans, revenue goals, fancy tech tools—these may help grow a business, but they aren’t the real secret sauce. At the heart of every thriving accounting firm are the living, breathing humans that make it happen. The passion, talent and connections of people are what transforms an idea into a reality. This truth is embodied … Read more

Client Communication: The Do’s and Don’ts

dos and donts client communication

Communication is at the core of any successful accounting practice. How CPAs interact with clients can single-handedly make or break trust, satisfaction and business growth. The numbers speak volumes about its impact: These eye-opening statistics underscore just how critical client communication really is. In an industry built entirely on trust and transparency, messaging missteps can … Read more

Ways to Improve Accounting Firm Client Retention 

accounting firm client retention

In today’s crowded accounting industry, client retention is critical to survival and growth. The costs of securing new clients make holding onto existing ones a business imperative. According to research by Invesp, acquiring new clients costs 500% more than retaining current ones. This eye-opening statistic highlights why boosting retention should be every firm’s priority. This … Read more

Building an Equitable Future: Accounting Firm DE&I Strategies

accounting firm DE&I

Diversity, equity and inclusion (DE&I) isn’t just a box to tick—it’s a competitive advantage in today’s global business landscape. For accounting firms, a diverse workforce unlocks innovation, strengthens analytical thinking and aligns with ethical foundations. However, the accounting profession still struggles with DE&I. Recent surveys reveal low feelings of adequate representation among Black and Hispanic … Read more

Consulting vs Advisory: Key Differences for Accountants

consulting vs. advisory

For today’s accountants, the old model of focusing solely on financial calculations is rapidly becoming obsolete. Modern clients expect a broader range of services that marry both consulting and advisory competencies. So, what sets these two services apart? Let’s delve into the details of consulting vs. advisory services. Consulting: Solving Specific Problems When it comes … Read more

Mastering Accounting Firm Client Acquisition: A Small Business Perspective

accounting firm client acquisition

Navigating the labyrinthine world of accounting and financial management is a daunting task for many small business owners. Recent statistics paint a grim picture: a whopping 66% of small businesses grapple with financial challenges, and 43% find it difficult to manage operating expenses.  The good news? Your firm has the opportunity to position itself as … Read more

How to Manage and Measure Referrals for Accounting Firm Growth

Referrals are an essential aspect of accounting firm growth, yet they are often underutilized. Furthermore, they don’t just happen on their own. To fully maximize their impact, referrals must be meticulously managed and measured. In this blog post, we’ll look at some best practices on how to methodically track referrals, properly incentivize referrers and use … Read more