Major Growth Interactions

In today’s world of online shopping, self-check-out lines, and automated phone operators, the personal interaction aspect of business relationships has changed. Fortunately, personal interactions have become more impactful, rather than less.

While it can be easy to communicate through an email, the power of personal interactions remains important for business development. Major interactions give clients a chance to relate to you, put a face to your name, and trust your guidance and advice.

Mike Massari, Caesars Entertainment’s Senior Vice President of National Meetings and Events, stated in an interview with, “If we don’t continue to nurture strong and positive personal relationships with our clients and coworkers, we won’t build trust, understanding, or a sense of a shared mission – all of which are critical elements to successful partnerships and business success. … You are twice as likely to convert prospects into customers with an in-person meeting. The likelihood of getting a ‘yes’ increases because it is so much easier to say ‘no’ in an email or on a phone call.”

Solidify Your Relationships

Typically, a major interaction is a face-to-face meeting where you have the opportunity to further develop the relationship. It can be as simple as a visit to your client’s business, or as fun as a round of golf.

Most major interactions can occur quarterly. Some contacts require more interactions and some require fewer. The key is to identify the quantity and quality of the interaction. As a business professional, you have an instinct as to how often each of those major interactions should occur.

Remembering to schedule and track major interactions can be challenging, but ABLE can remove that difficulty. Set the number of interactions you need to maintain each important relationship, and ABLE reminds you when you are due.

When you have completed your interaction, record it along, and ABLE will update the status of your CRoPs tiles. This entire process takes only two to five minutes to complete. For each contact that requires a quarterly major interaction, you spend no more than 20 minutes per year in ABLE.

To see the power and simplicity of recording major interactions in ABLE, and how that can drive your business forward, schedule a demo today.